JOIN LIFE
MORE THAN 20 YEARS AGO WE BEGAN OUR JOURNEY TO MAKE ZARA MORE SUSTAINABLE. WE’VE MADE SOME PROGRESS, BUT WE HAVE A LOT MORE TO DO. SO, WE’RE SETTING AMBITIOUS SOCIAL AND ENVIRONMENTAL GOALS, BEING TRANSPARENT ABOUT OUR BUSINESS AND ALWAYS STRIVING TO DO BETTER. IN EVERY PART OF OUR BUSINESS – FROM PRODUCT DESIGN TO MATERIALS SELECTION, PRODUCTION PROCESSES TO LOGISTICS, AND MANAGEMENT OF OUR WAREHOUSES AND STORES – WE ARE INTEGRATING SUSTAINABILITY TO MAKE A POSITIVE IMPACT.
WE ARE WORKING TOWARD A CIRCULAR ECONOMY MODEL THAT PERMITS LENGTHENING THE LIFE CYCLE OF OUR PRODUCTS. OUR REUSE AND RECYCLING PROGRAMMES ALLOW CUSTOMERS AROUND THE WORLD TO RETURN THEIR WORN CLOTHES, HELPING REDUCE WASTE AND CONSUMPTION OF VIRGIN RAW MATERIALS. OUR COMMITMENTS CAN´T ACHIEVE ALONE, SO WE’RE WORKING CLOSELY WITH OUR SUPPLIERS, AS WELL AS INTERNATIONAL ORGANISATIONS AND OTHER BUSINESSES IN OUR INDUSTRY TO BRING ABOUT REAL CHANGE TOGETHER.
ZARA X RENEWCELL
THE TECHNOLOGY DEVELOPED BY RENEWCELL MAKES IT POSSIBLE TO MOVE TOWARDS CIRCULARITY BY TRANSFORMING PRE- AND POST-CONSUMER TEXTILE WASTE, SUCH AS USED JEANS, INTO CIRCULOSE® PULP. THROUGH INNOVATION, RENEWCELL HAS CREATED A RECYCLING PROCESS THAT DISSOLVES COTTON CELLULOSE FROM TEXTILE WASTE AND TRANSFORMS IT INTO A NEW MATERIAL CALLED CIRCULOSE PULP®. IT IS THEN SENT TO FIBRE PRODUCERS TO BE MADE INTO VISCOSE FIBERS.
BY REUSING AN EXISTING RESOURCE, IT REDUCES THE CONSUMPTION OF NEW VIRGIN UNPROCESSED MATERIAL FROM WOOD PULP, LIMITING PRESSURE ON FORESTS.
THE COLLABORATION WITH RENEWCELL IS PART OF OUR SUSTAINABILITY INNOVATION HUB, A PLATFORM FOR TESTING AND PROMOTING START-UP INITIATIVES TO DEVELOP NEW TECHNOLOGIES, MATERIALS AND PROCESSES TO LIMIT THE ENVIRONMENTAL IMPACT OF OUR PRODUCTS AND MOVE TOWARDS MORE SUSTAINABLE SOLUTIONS.